EGF National App Revenue Model
A white-labelled EGF app built on the Golf Genius GHIN platform, with revenue lines delivered through the Golf Genius product suite.
Platform and track record
GHIN is the Golf Genius WHS solution, white-labelled by the USGA and already used by EGF. It has been developed over six years by a 23-person team.
Federation work
USGA (GHIN and championship operations), French Golf Federation (Tournament Management, fully localised), England Golf and The R&A (national league pilot), Golf NSW (six-year championship partnership).
"With a deep understanding of both Golf and Technology, Golf Genius has consistently achieved a track record of reliable execution, high quality and ongoing innovation for the USGA."Susan Pikitch, Chief Financial Officer, USGA
GHIN usage in the UAE, 2026
Federation golfers, logins, scores and app sessions.
9,370 active (71%)
8,825 of 10,704 activated profiles
About 620 a day
13m 14s per user, 81.9% engagement
A bespoke EGF app on Golf Genius technology
Golf Genius builds, implements and maintains the app. The Golf Genius product suite provides the revenue-generating features.
1The build
- EGF-branded app built from the proprietary GHIN code
- Published under EGF's own App Store and Google Play accounts
- All 13,145 golfers, profiles and 1,083,016 scores carried over
- Ad and sponsor placements managed by EGF
- In-app payments for subscriptions, bookings and entries
- Hosting, security, WHS updates, releases and support
2The product suite
- WHS / GHIN: handicaps, score posting, GPS, stats
- Tournament Management: EGF and club events, live scoring
- Find & Play: event, league and clinic registration and payment
- Golf Leagues: national Twilight league programme
- Operation 36: beginner and junior pathway
- Simulator golf: indoor leagues and indoor handicaps
- CoachNow: coaching and lesson bookings
Revenue lines and the products behind them
Transactional revenue: a 0.5% fee on payments made through the app, including tee times, competition entries, lessons and clinics.
| Revenue line | Golf Genius product | How EGF earns |
|---|---|---|
| Phase 1 | ||
| Advertising and sponsorship | GHIN app | Presenting partner and in-app ad placements |
| Handicap subscriptions | WHS / GHIN | Annual EGF membership for nomadic golfers |
| Phase 2 | ||
| Tee time bookings | Booking integration | 0.5% fee on retail green fees |
| Golf registrations | Tournament Management, Find & Play, CoachNow | 0.5% fee on competitions, lessons and clinics |
| Premium upgrades | GHIN app (GPS, stats) | 20% share of premium upgrades |
| Beginner programmes | Operation 36 | CSR sponsorship, share of programme fees |
| Phase 3 | ||
| Rewards partnership | GHIN app integration | Partner fee from a rewards programme (e.g. Viya) |
| Leagues | Golf Leagues | Entry fees and league sponsorship |
| Off-course golf | Simulator golf | Indoor handicaps and league sponsorship |
Sized in the revenue model: advertising, handicap subscriptions, tee times, golf registrations (competitions, lessons and clinics), premium upgrades and the rewards partnership. Beginner programmes, leagues and off-course golf are not included.
Reference data: US and England
United States: GHIN handicap trial
paid GHIN handicap subscribers from the trial
of trials converted to paid
England: England Golf iGolf
subscribers, April 2025
a year (about AED 231)
moved into club membership
Handicap Index without club membership, with liability insurance, playing offers and events included. 9,000 of those joining clubs were first-time members.
- 9,000 nomadic golfers × 25% trial uptake (assumed) = 2,250 trials
- 2,250 × 43% conversion = 968 subscribers
- 968 × AED 900 annual EGF membership = AED 871,200 a year
Annual revenue, lines 1 to 6
| Revenue line | Basis | AED a year |
|---|
Scenarios, not a forecast. Exchange rate USD 1 = AED 3.6729 (27 Oct 2026), rounded to the nearest whole unit. Assumption inputs are in AED. Prices, fees and commissions to be set by EGF.